Is website is necessary for a new startup?
Hello friends today we discuss that why website is necessary for a new startup. We also discuss that how we can create a new website for a startup business.
Today’s website is necessary to show your visibility on the internet. It is not a luxury. Now peoples shift to the internet for their needs like shopping, searching, etc. They also search local shops and various services on internet during business hours. For example, if I am in a new city and want to know the specialties (like food etc.) of the city then I immediately unlock my mobile phone and search for this. Now if someone does not have proper present on digital word then I am not able to know about their services.
So website is the need of today’s business for proper digital presence. From your website customer can understand about your service or products. Users can also make order through available (on your website) medium such as contact number, e-mail, etc.
Now in the below section we discuss about the creation of a website. Means how to create a website?
Note: if you have complex website to design then you need to contact a good web agency.
Steps to create a Website for New Startup
Following are the steps to create a website:
1) Decide Your Goals
The first step is to decide your goal means which kind of website your business need for your new startup. You need an information website or product selling website. To understand this just defines your business goal and your website types automatically defines. Having an online payment collection system on your website needs more work.
So know what you want with your website is most important. Following checklist is important for a startup:
1) Marketing Goals
2) Legal obligations, and
3) Potential risks.
Using the above checklist you can decide your website’s strategy.
2) Choose a Domain Name
Now the second step is to define your domain name. Domain name is a name by which your website is known online. Domain name is a unique address and it will cost between INR 700 to INR 1400 per year. Some hosting sites like bluehost, etc. give the free domain name with their hosting.
Domain name gives valuable branding to your website so it is a key element of the website. Always try to select small and business related keywords.
Since domain name are unique, so check the availability of your domain name once you decide. To check the domain name click here. There are numerous companies who provide this facility like Godaddy, etc.
Following are the few tips that helps you while choosing your domain name:
- Always try to select a memorable & simple name. For example, www.paypal.com
- Easy to type and pronounce like, paypal, Facebook, Bing, etc.
- Do not use hyphens and numbers in your domain name.
- Always try to take a shorter name like www.facebook.com.
- Try to take .com.
Note- always check your domain name for copyright issues.
3) Choose a Web hosting Service
Once you decide and check the domain name and its availability the next step is selects a good hosting service. Like you home where you live the hosting service is a place you’re your domain is live. All the website information and files are stored on the hosting server.
If you select a wrong hosting service then it may affect to your website. Following are the few points that occur when you select a wrong hosting service.
- Loss of revenue
- Security attacks
- Negative effect on SEO
I personally recommended bluehost because they give free domain name and small amount ($2 to $4) for the hosting service. This is best for a new startup business.
4) Construct Website Layout
Once hosting is decided then next step is to design the website. If your website is only content based website then you have to select a CMS like WordPress etc. and if the website is e-commerce website then you have to select e-commerce platform like Prestashop etc.
Here we discuss which CMS platform should you choose?
- WordPress: Today’s it’s a most popular and best platform. It is also mobile friendly. It’s a CMS that is user friendly and have lots of plugins to support the various features.
- Joomla: To create dynamic website like member website etc., it is used. Also used for e-commerce website.
- Drupal: This is used by experienced once (Web developer) and you can create perfect structure of your website.
Now we discuss about some popular e-commerce platform:
- PrestaShop: This is a free & open source e-commerce platform. PrestaShop is an innovative e-commerce solution and it’s also very efficient. There is no monthly or annual fee. PrestaShop provide all features that is necessary for to run a e-commerce store. PrestaShop also provide a addons marketplace where lots of modules are available for merchants. Once your shop is running and you want to add new features in your shop then you can buy modules (various are free also) according their needs.
- WooCommerce: This is also a popular platform that converts your CMS website into an e-commerce platform. They also provide various plugins like WordPress.
- Shopify: This is a cloud based platform where you can create and customize your shop. This is hosted on shopify server.
5) Logo and Content of Your Website
When you are ready to setup your website then you need logo and contents for your website. If need help in writing then you can hire freelancer. Fiverr is platform from where you can hire the freelancers for all our needs like logo creation, content writing etc.
6) Design Your Website
Once you collect all the data and logo you are ready to create your website. Now during the website design you need to follow the below points which make your website more engaging to the users:
- Call-to-actions: Must add call to action on your website like call now, order now etc.
- Clear navigation: Navigation of the website should be clear so user easily navigate.
- Speed of the website: Maintain the website speed by optimizing the images, etc. so your website loads very quickly.
- Minimalist design: Select the simple website theme so everything on your website is looking clear and systematic.
7) Test & Publish Your Website
Once everything is done, now the time is for testing of your website. Just check that your website is working on every browser like chrome, firefox, etc. Also open all the pages of your website to check whether they are ok or needs some corrections. Once all the testing is complete you can publish your website.
Must Read – Importance of Digital Marketing for New Startup
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